Project Description
SILVERCAR X CARMELkreativctrl2019-05-16T22:33:18+00:00
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The Activation
- Food Court
- Pop-up Dispensary
- Muncheez Apparel Bazaar
- “Lifted” Smoke Lounge
- Bong Pong (human-sized beer pong)
- Hammock Grove
- Mobile Dispensary Art Car
- #Feelgood Photo Sign
- Wifi Hotspot
- Planter Box Charging Station
- Promotional Models
- Stoner Cinema
- Silent Disco
Providing guests a little extra bonus, Muncheez hosted a free WiFi hotspot, allowing guests within the activation zone to access the World Wide Web.
In exchange, Muncheez inherited a suite of new emails and app users.
In exchange for downloading the app, guests received complimentary lighters and swag.
A stoner spin on the classic college drinking game, Beer Pong, we brought the game to life...literally, with human size play cups and swapped the beer for bongs.
Players would have to rip the bong when the opposing player landed in their cup. Didn't matter if it was 10am or 10pm.
The Muncheez Girls are bubbly, approachable "girl-next-door" spokesmodels. For the event, the ladies were dressed authentically to fit the Coachella festival vibe, and walked the grounds introducing the brand to attendees.
To gain entry, Muncheez required Villagers to download the Muncheez App. Once verified, they were given a headset and allowed to dance in the enclosed area.
Upon returning the headphones, guests were gifted a Venom Extracts cartridge, valued at $30.