THE FEELGOOD

On the weekend of April 12, 2018, Muncheez, a legal cannabis discovery app, partnered with Vestal Village, an influencer campground outside of Coachella, to present:

“The Feelgood”

a branded activation to embellish Muncheez’s tagline: Find Your Feelgood

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The Activation

Food Court
Pop-up Dispensary
Muncheez Apparel Bazaar
“Lifted” Smoke Lounge
Bong Pong (human-sized beer pong)
Hammock Grove
Mobile Dispensary Art Car
#Feelgood Photo Sign
Wifi Hotspot
Planter Box Charging Station
Promotional Models
Stoner Cinema
Silent Disco

AUDIENCE DATA CAPTURE

Free Wifi

It's nearly impossible to survive in a non-WiFi world these days, and out at Coachella having access to the Internet is a premium.

Providing guests a little extra bonus, Muncheez hosted a free WiFi hotspot, allowing guests within the activation zone to access the World Wide Web.

In exchange, Muncheez inherited a suite of new emails and app users.

ACTIVATION ENGAGEMENT

Charging Station

Within the Muncheez Bazaar, a uniquely crafted planter box power station allowed guests to charge their phones while exploring the Muncheez merchandise and learning about the brand from on-site reps.

In exchange for downloading the app, guests received complimentary lighters and swag.

WAKE N BAKE

Bong Pong

Campers woke to fun & games on the lawn, although this time, the prize came with a little something special.

A stoner spin on the classic college drinking game, Beer Pong, we brought the game to life...literally, with human size play cups and swapped the beer for bongs.

Players would have to rip the bong when the opposing player landed in their cup. Didn't matter if it was 10am or 10pm.

PROMOTIONAL MODELS

The Muncheez Girls

To interest new markets, Muncheez introduced Muncheez Girls, a division of the brand that speaks to the everyday professional woman who enjoys cannabis.

The Muncheez Girls are bubbly, approachable "girl-next-door" spokesmodels. For the event, the ladies were dressed authentically to fit the Coachella festival vibe, and walked the grounds introducing the brand to attendees.

LATE NIGHT MUNCHEEZ

The Silent Sesh

The Silent Sesh in partnership with Hush Concerts, provided silent disco headsets to Villagers. An all-star DJ lineup, hosted by BLVCK MVGIC, kept the open air party raging until sunrise.

To gain entry, Muncheez required Villagers to download the Muncheez App. Once verified, they were given a headset and allowed to dance in the enclosed area.

Upon returning the headphones, guests were gifted a Venom Extracts cartridge, valued at $30.

Project Description

“The Feelgood”

The Activation