Project Description

PARADISE CHALLENGE

Hawaii 2019

Jan. 27 – Feb. 2, 2019

7 days. 25 influencers. 3+ million audience reach

Setting up 2019 to be a Knock Out year!

WELCOME TO THE KO MANSION

“Influencer marketing yields 11x higher ROI than traditional forms of marketing such as TV, print and digital ads.” –Social Media Today

The Paradise Challenge team facilitated a turn-key production for 7 days in Oahu, making it easy for models and photographers to capture their best shot.
From location and activity management to luxury accommodations and a private chef, our program curators provided guests with a Knock-Out Hawaiian experience.
With all production elements provided- including hair, makeup, state-of-the-art camera equipment, production crew, craft service and transportation, models and photographers were ready to start shooting the moment their planes landed.
Smart devices went LIVE and IG posts and stories began!

CONTENT CREATION

30 sec. influencer workout video  @gabby.adrian x @droyfilms x @kowatches

ADDITIONAL SPONSORS

Content captured for:

ADDITIONAL SPONSORS The Gold Gods The Gold Gods are the purveyors of unique designer gold jewelry and accessories.
To play on the name, we paired golden Hawaiian beach shadows with a strawberry-blonde model to bring out the most from the sunglasses and necklace.
ADDITIONAL SPONSORS Girl Dangerous A vintage SoCal skater brand, Girl Dangerous tasked the Paradise Challenge with capturing content that fit their vibe. We found the Honolulu Arts District and got to shooting. ADDITIONAL SPONSORS Guadalupe Designs Guadalupe Design is a unique brand that celebrates traditional millenary techniques from artisans all around the world. We wanted to invoke this South American aesthetic and pair it with the beautiful backyard jungles of the KO Mansion.

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